MICHELLE NICOLE MCNABB

I’m Michelle Nicole, and I help event speakers, organizers, sales teams and exhibitors optimize event results, beyond the logistics. This means converting their event costs into ROI. 

​I work with event hosts and event planners to provide value beyond logistics to their participants to increase engagement, conversion and retention.

Maximize Event Results, Beyond the Logistics!

​​Each revenue driven event starts with an event marketing assessment which takes us through the six stages: strategy, logistics, networking & outreach, nurturing, sales & metrics.

​Once we identify “broken bridges” we can create customized blueprints for your upcoming event.

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Bridge the Gap of Marketing Costs, Time and Resources into Event ROI. I’m NOT the only event strategist to exist, and I’m not your typical corporate event planner… BUT I AM the only one that can implement the 6 Foundations To Optimize Event Results, Beyond the Logistics.

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Implement the key foundations to plan, execute, and streamline consistent events that produce results focusing on Cash Flow, Community & Audience Connection, Conversion & Results, Credibility, and Customer Journey & Experience

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Develop fundamental systems to achieve efficient operations, project management, organization, communication and documentation practices that can be duplicated for each unique event – regardless of size or timeline!

HOW TO CREATE A CLEAR EVENT STRATEGY BLUEPRINT - THE BOOTCAMP

WHAT'S INCLUDED?

  • MATERIALS
  • 6 PART TRAINING
  • SUPPORT
  • LIFE TIME ACCESS

WHO IS IT FOR?

  • -Businesses that invest into events and sponsorship opportunities
  • -Marketing teams looking to justify and maximize event marketing results as part of their marketing plan
  • -Entrepreneurs and businesses looking to connect with their ideal audience through live events as a platform of choice
  • -Speakers and companies looking to use the stage or events as a sales platform or lead generator
  • -Event planners looking to expand their client's ROI and expand services beyond logistics. Convert your services from an expense to a profitable investment for your clients, just like I have
  • -Event planners looking to differentiate and extend their services from other corporate planners and provide results before, during and after the event... beyond the logistics
  • -Event coordinators and association organizers looking to provide added value to event sponsors and participants to increase engagement and retention

TAKE-AWAY CONCEPT INCLUDED TO IMPLEMENT

  • How to Create a Clear Event Strategy Blueprint
  • Before Strategy Assessment: Clarify Vision, “Broken Bridges” and struggles of full event life cycle
  • Define & Finalize 6 W’s of Event Worthiness includes the 7 C's to Convert into Event ROI
  • How to Run a Successful Initial Kickoff Meeting to Maximize Event Results & ROI
  • Establish Essential Elements to Create Efficient Templates & Event Project Management
  • Learn, Practice & Apply 6 Stages to Maximize Event Results, Beyond the Logistics to Begin Execution

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Web Conference

Transitioning your business from ‘hobby’ to revenue with our 2020 online summit. 

Online Summit 2020

ARE YOU Ready to generate revenue from your business?

Registered Attendees

111 People

Time

Feb 19 - 20

Speakers

6
Expert Speakers