The most successful market plans consider competitor research. Make sure that your marketing plan incorporates those key components.

Competitor research is all about brand placement. Knowing and understanding how others are succeeding and falling short can help you to position yourself exactly where you want to be.

No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance than the single dollar value provided by return on investment metrics.

Download our 7steps to calculating ROI here